May Tham is a strategic, award-winning creative solver. With over 15 years of advertising agency experience, her forte is in film, photography, copywriting and pinpointing the insights behind a brand. May’s current creative passion is floral design. She is taking her background in creative direction into floristry to grow as a botanical designer.
WORK EXPERIENCE
2024 Florist Assistant, Floral Magic
2021-2023 Creative Director, Adred Creative
Led agency onto Whole-Of-Government (WOG) selected list in 2017 and 2022. Developed brand work for key clients. Led agency brand transformation to integrated creative agency.
2019 Associate Creative Director, Publicis Singapore
Supervised and conceptualised Health Promotion Board’s Immunisation and CNY campaigns.
2017 Associate Creative Director, McCann Health Singapore
Copy-based ACD supporting Creative Director and team towards raising creative standards. Anchor copywriter on Mundipharma Betadine global campaigns. Key contributions include pitch win for Alcon IOL and Clio Health Bronze for Singapore Wellness Association anti-obesity campaign.
2017 Adjunct Lecturer (Advertising), Nanyang Academy of Fine Arts
Guided advertising diploma class in their graduating project.
2012-2016 Creative Head, The Idea Laboratory
Creative head at a mid-sized, through-the-line local agency. Pushed creative standards across a diverse brands including DBS, Burger King and WDA. Devised and conducted a 7-week training programme for staff on these topics: Tips for Productive Conceptualising, How to Unearth the Insight and Find the Big Idea, How to Judge your Own Work, How to Plan an Integrated Campaign, How to Present a Pitch, How to Construct Headlines and Taglines, How to Write Manifestos.
2006-2009 Senior Copywriter, EuroRSCG
Created 360 campaign for new Aviva investment product that won the project. Work extensively on Lion Capital, an investment fund house. Other work that led to business wins include DBS, Changi Airport (CAAS) and Allergan Eye Care.
1999-2006 Copywriter, Ogilvy Singapore
Amassed a wealth of experience training under award-winning creatives on brands including Guinness, Unilever Dove Local and Regional, GSK - Panadol and Eno, SilkAir, DHL and Nike. Business wins include WDA, iDA and GE Money.
AWARDS
Clio Health Bronze - SWA ‘Sideways Growth Charts’
Cannes Lions Silver - Scott’s Emulsion ‘Sofa’
Cannes Lions Finalist - The Economist ‘Follow the reader’
Cannes Lions Finalist - Panadol Menstrual "Muppet"
One Show Silver - Nike "The Wall"
Clio Gold - Nike "Deadend" (Innovative Media)
Clio Bronze - Panadol Extra "Crushed/Bent/Twisted"
Clio Finalist - Nike "Deadend" (Poster)
Clio Health Bronze - Sideways Growth Charts
Communication Arts - Nike “Deadend”
Communication Arts - The Economist “Follow the reader”
Media Awards Gold - Guinness “Yam Seng”
Media Awards Finalist - DHL “Cricket”
Adfest Silver - Nike “Deadend”
Creative Circle Awards Silver - Eno “Motorbike” (TV)
Creative Circle Awards Bronze - Eno “Motorbike” (Low Budget)